Display Marketing gets 2 times more engagement & better results than any other type of ad. This is because these ads are visually appealing & help in increasing brand awareness. Remarketing is a great way to get followers to see your content again basis by their past interaction.
Remarketing advertising is an incredible tool that is not available through any other media channel. It’s a rare form of advertising that allows you to follow people who have previously visited your website and target them directly.
If someone visits your website and then leaves, Google allows you to place targeted ads for them to see on other websites they visit. Subtly, this ensures customers and potential customers are reminded of your products and/or services, in the hope they return to complete their transaction.
The best kind of remarketing advertising is when the ads are extremely specific and targeted. For instance, if a customer added a specific item to their shopping cart but left the website before completing the transaction, remarketing ads can display the very same product they were about to purchase for a cheaper price. This might be enough to entice them back to complete the transaction.
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